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Gatorade

Consumer Staples

Gatorade is a brand of sports drinks owned and manufactured by PepsiCo and distributed in more than 80 countries. A team of researchers at the University of Florida led by Robert Cade developed the beverage in 1965 for the school's student athletes, the Gators, to replenish carbohydrates and the water and electrolytes lost through sweat during vigorous activity. Stokely Van Camp acquired the rights to produce and market Gatorade in 1965, was itself purchased by the Quaker Oats Company in 1983, and Quaker Oats was in turn bought by PepsiCo in 2001.

Facts
Classification
Sector (GICS)
Consumer Staples 1
Offering Kind
Product 1
Launch Year
1965 1
Connections

In Sector

Sources
1. Wikipedia: Gatorade
Wikipedia
  • Introduction, GICS sector classification
    Gatorade is a brand of sports drinks owned and manufactured by PepsiCo and is distributed in over 80 countries.
  • Introduction, offering kind classification
    Gatorade is a brand of sports drinks owned and manufactured by PepsiCo and is distributed in over 80 countries.
View the Source
Wikidata: Gatorade
Wikidata Q304992, class allow-list match (w-wdresolver-0926)View the Source
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