The American Express Card is a charge and credit card product launched by the American Express Company in 1958, building on the firm's earlier travelers cheque business, distinguished from the Visa and Mastercard networks by American Express both issuing the card and operating its own closed-loop payment network directly. Its cards, particularly premium products such as the Gold Card and the invitation-only Centurion ("Black") Card, became strongly associated with an affluent, travel-oriented customer base and cardholder rewards and perks.
Facts
Classification
Sector (GICS) Offering Kind Connections
Associated With
The American Express Card is issued by American Express Company.
In Sector
Sources
1. Wikipedia, American Express
WikipediaArticle text
At the end of 1957, under American Express CEO Ralph Reed the company entered the business and by the launch date of October 1, 1958, public interest had become so significant that 250,000 cards were issued prior to the official launch date.
Introduction, GICS sector classification
American Express Company (Amex) is an American bank holding company and multinational financial services corporation that specializes in payment cards.
Introduction, offering kind classification
American Express Company (Amex) is an American bank holding company and multinational financial services corporation that specializes in payment cards.
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