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Trix

Consumer Staples

Trix is a fruit-flavored, sweetened breakfast cereal of ground corn pieces made by General Mills for the North American market since May 1, 1954, with Cereal Partners distributing an international version under the Nestle brand. The original formula contained more than 46 percent sugar and came in three colors, orange, yellow and raspberry red, with more fruit flavors and colors added over the following decades. General Mills removed artificial colors from the cereal in 2015, reducing it to four colors, then reintroduced the six-color version with artificial dyes in 2017 after complaints from consumers; the cereal has carried the Silly Rabbit mascot and the tagline Silly rabbit, Trix are for kids since 1959, and the Trix name is also used on a line of children's yogurt products. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/

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Consumer Staples 1
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Sources
1. Trix (cereal) (Wikipedia)
  • Introduction
    Trix is an American brand of breakfast cereal made by General Mills of Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world.
  • Introduction, GICS sector classification
    Trix is an American brand of breakfast cereal made by General Mills of Minneapolis, Minnesota, for the North American market and by Cereal Partners elsewhere in the world.
  • Introduction, offering kind classification
    Trix is an American brand of breakfast cereal made by General Mills of Minneapolis, Minnesota, for the North American market and by Cereal Partners elsewhere in the world.
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