Doritos is an American brand of flavored tortilla chips made by Frito-Lay, a wholly owned subsidiary of PepsiCo, that originated at a restaurant Frito-Lay managed at Disneyland in the early 1960s. It was introduced nationally in 1966 as the first tortilla chip sold nationwide in the United States, in a toasted corn flavor, followed by taco in 1967 and nacho cheese in 1972. Doritos has become a major snack brand known for Super Bowl advertising and for partnerships such as Taco Bell's Doritos Locos Tacos, and in 1993 the brand accounted for 1.2 billion dollars in retail sales, about a third of Frito-Lay's sales that year.
Facts
Classification
Sector (GICS) Offering Kind Connections
In Sector
Entity identity for the business product-service.sector GICS enum value this member already carries, per the phase 3 entity-backed browse bucket pilot (docs\design_entity_backed_browse_buckets_20260928.md, owner decision 2026-09-28 on business product-service.sector, w-bucketpilot-gics-0929). The sector fact itself, with its own citation, remains on the member entity unchanged; this edge only adds the durable entity identity the enum value already names.
Sources
1. Doritos - Wikipedia
Lead, paragraph 1
produced by Frito-Lay
Introduction, GICS sector classification
Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo.
Introduction, offering kind classification
Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo.
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