Business Atlas
Things this atlas does not know. Each entry is a question that specialists
have posed and not settled, recorded with what would actually resolve it and which
expertise the answer needs.
These are kept deliberately, rather than quietly omitted. An atlas that shows
only what it is sure of implies a confidence it has not earned, and the gaps are often where
the interesting work is. Several sit exactly where two fields fail to meet: identifying the
hyssop of the Hebrew Bible needs a botanist and a philologist of Biblical Hebrew, and neither
one settles it alone.
Grouped by the field an answer needs. A question sitting between two disciplines appears under both, which is why the group counts add up to more than the number of questions.
Showing 21 to 21 of 21 open questions, page 2 of 2.
Not Yet Classified 21
Trade Printing
What year, decade or historical event marks the origin of trade printing as a wholesale, unbranded printing business model?
Open Trade Printing
Why It Is Open The cited Wikipedia article on trade printing describes the mechanism in full (wholesale sale of printing materials and services to brokers, designers and agencies who resell to the end client under their own name) but gives no year, decade or historical event for when this arrangement began; a companion Print broker article that might have carried the missing history does not exist on Wikipedia (404).
What Would Settle It A citable printing-industry history source naming when wholesale, unbranded printing for resellers first emerged as a distinct business model.
Expertise Needed business history
Question posed in
Wikipedia, Trade printing, Whole article checked; no history section exists.