Cycling '74

Cycling '74 is an American software development company founded in 1997 by David Zicarelli and headquartered in San Francisco, California. It was founded to serve as the distributor for Zicarelli's various collections of software, and it took its name from the look of its original web design, which used images from a 1974 bicycling catalog. In the mid 1990s the company began producing the MSP extension to the program Max, which Opcode Systems had released in 1990, and in 1998 it began distributing the two together. It has published Max since 1999, and with the release of Max 5 in 2008 the MSP and Jitter extensions were included in the package, so there is no longer a version of Max without audio processing. Its other products have included Jitter for real-time video and graphics, the gen~ signal processing core, the RNBO export environment released in 2022, and Max for Live, which was built with Ableton. It also publishes books about Max and runs a record label, c74 Music, founded in 2000. In June 2017 Ableton announced that it had acquired the company.