Luvs

Luvs is a disposable diaper brand made by Procter and Gamble, introduced in 1976 with reported help from the astronaut Kenneth Buell in bringing the product to market. The brand launched as a premium diaper line in the late 1980s before repositioning into the budget segment of the market by 1994. Its product range has since grown to include baby wipes alongside diapers, along with variations such as training pants and overnight products aimed at older children with bedwetting concerns.