Levi Strauss & Co.

Levi Strauss & Co. is an American clothing company best known for its Levi's brand of denim jeans. It began in May 1853, when the German-born Levi Strauss moved from New York to San Francisco to open a West Coast branch of his brothers' dry goods business, and it is registered in Delaware with its headquarters at Levi's Plaza in San Francisco. In 1873 the firm and the Reno tailor Jacob Davis received a United States patent for strengthening work trousers with copper rivets, a design that became the 501 jean. After Strauss died in 1902 the business passed to his nephews, and Walter A. Haas became its president in 1928. The company later added the Dockers line, launched in 1986, and in March 2019 it listed on the New York Stock Exchange under the ticker LEVI.