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Companies and Brands

Puma SE

Consumer Discretionary

Puma SE is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, founded in 1948 by Rudolf Dassler after he split from the shoe company he had run with his brother Adolf, who went on to found the rival firm Adidas in the same town. Puma has grown into the third-largest sportswear manufacturer in the world, selling footwear, apparel and accessories across running, football, motorsport and lifestyle categories, and it has built long-running sponsorship relationships with numerous prominent football clubs and athletes. The rivalry between Puma and Adidas, both still headquartered in Herzogenaurach, has shaped the town's identity for decades.

Facts
Company Type
Public (SE) 1
Founded Year
1948 1
Size Band
10,000 to 99,999 1
Status
Active 2
Company Type
Company Type (category)
Public 1
Connections

Companies Led

Jochen Zeitz, Founders, Executives and Management Thinkers
Source Jochen Zeitz (Wikipedia)

Operates In

Sports Industry, Industries
Source Wikidata: Puma SE
Textile Industry, Industries
Source Wikidata: Puma SE
In the Other Atlases

Located In

Bavaria

Also in Geography Atlas: where this subject is located.

Sources
1. Wikipedia, Puma (brand)
Wikipedia
  • Infobox: num_employees
    18,681
  • Infobox: type
    Public (SE)
  • Lead section
    The company was founded in 1948 by Rudolf Dassler (1898-1974).
View the Source
2. Global Legal Entity Identifier Foundation (GLEIF): GLEIF record for PUMA SE
Global Legal Entity Identifier Foundation (GLEIF)LEI record, entity status
Quote, LEI record, entity status
"status": "ACTIVE"
View the Source
Wikidata: Puma SE
Wikidata Q157064, class allow-list match (w-wdresolver-0926)View the Source
Wikidata: Puma SE
Wikidata
  • Operates In: Textile Industry, Wikidata statement: industry (P452)
    industry (P452) target Q607081, matched to the live industry entity by qid (enwiki-sitelink resolved)
  • Operates In: Sports Industry, Wikidata statement: industry (P452)
    industry (P452) target Q4438117, matched to the live industry entity by qid (enwiki-sitelink resolved)
View the Source
Jochen Zeitz (Wikipedia)
Companies Led: Jochen Zeitz, Lead
Quote, Companies Led: Jochen Zeitz, Lead
served as the chairman and CEO of Puma for 18 years
View the Source
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