The AIDA marketing model was originally created by St Elmo Lewis to break down how an advertisement should work, moving a prospective customer through the stages of attention, interest, desire and action. It has since been reused by many marketers to represent the opening part of the customer journey rather than advertising alone, though other later models such as the RACE model have been proposed as a fuller account of that journey. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/
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Core ClaimA model describing four stages, awareness, interest, desire and action, that an advertisement or sales process moves a prospect through. 1 Classification
Topic (Functional Area) AIDA Model
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Source Wikipedia, AIDA (marketing)
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1. Wikipedia, AIDA (marketing)
Introduction
drive Awareness, spark Interest, create Desire and prompt Action
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Coolsen, "Lewis developed his discussion of copy principles on the formula that good copy should attract attention, awaken interest, and create conviction." In fact, the formula with three steps appeared anonymously in the February 9, 1898, issue of Printers' Ink: "The mission of an advertisement is to sell goods. To do this, it must attract attention, of course; but attracting attention is only an auxiliary detail.
Introduction, functional area topic classification
The AIDA marketing model was originally created by St Elmo Lewis to break down how an advert should work.
Developed By: E. St. Elmo Lewis, Lead
originally created by St Elmo Lewis
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